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AI · Product Design · Bland AI

Knowledge Base Creation

Bland AI automates phone calls with AI agents. I redesigned knowledge base creation into one clear, intuitive flow.

My role
Product Designer
Type
AI SaaS
Team
Design + Product + Engineering
Tools
Figma, Jitter
View product

Context

What knowledge bases are for

Who builds them

Bland AI users setting up phone agents for their business.

What goes in

FAQs, policies, product details, and other company information.

Why it matters

Agents use this knowledge on live calls. The easier it is to build, the better agents can answer.

Problem

Disconnected workflows made knowledge hard to build

Creating a knowledge base is not intuitive, with disconnected workflows that make it hard for users to build, organize, and understand their information effectively.

Presentation

Case study walkthrough

Interactions

From concept to micro-interaction

Human In The Loop

The agent prompts users for input and helps complete tasks.

Message Interaction

Animate the response into view so the exchange feels conversational, not abrupt.

Feedback state

Confirm actions with subtle motion so users know their input was received.

Agent Thinking

It shows that the agent is thinking and processing information.

Check confirmation

Reinforce successful completion with a clear, satisfying check interaction.

Identifying as link

Shows that the agent recognizes links in the chat.

Results

Usability testing validated a clearer, faster path from upload to live agent knowledge

5 → 2

Steps to launch
Consolidated disconnected setup into one guided flow

90%

Task completion
Users created a knowledge base without assistance in testing

35%

Faster setup
Reduced time from upload to ready-to-use agent knowledge

Reflection

What I learned

  • One guided flow worked better than five disconnected steps.
  • Thinking states and feedback made the agent feel trustworthy.
  • Early product and engineering input kept the design practical.

Let's Create Something

Together Get In Touch!